Jeff Bezos, founder of Amazon, says: “your brand is what people say about you when you’re not in the room.” So how do you make sure what people are saying about you aligns with how you want to be perceived?
The answer is simpler than you might think: be authentic. Know who your business serves, why it’s important and what it stands for. Then deliver on that.
As an entrepreneur, your business is often built around something you have a passion for. Your enthusiasm and commitment to that passion will attract your ideal customers and help you to build relationships that make your business more successful. This lunch and learn will enhance your understanding of branding in business, help you get clearer about your brand and how you can ensure your brand perception matches up with your vision. ABOUT THE SPEAKER
Kelly Sinclair is the principal and founder of KS Communications, a Cochrane-based public relations practice specializing in branding and audience engagement. With more than a decade of experience, much of which from a multinational PR agency, Kelly is an expert at helping organizations identify their target market and develop effective communication strategies to reach and build relationships with them.
A born and raised Cochranite, Kelly lives in Sunset Ridge with her husband and two daughters. She is an avid local business supporter and thinks Cochrane is the best place to live. Kelly is currently working with the Cochrane Tourism Association on its tourism branding initiative that will help better market the community to tourists.